🔹 Your brain thrives on momentum. Here’s how to keep it going.

🔹 Ever hit 75% on a project and suddenly lose all motivation?
It was exciting, challenging, new—and now? Boring. Predictable. Zero dopamine.

📌 Here’s what’s happening:
Your ADHD brain thrives on novelty—so when a task stops feeling new, dopamine drops. Motivation tanks, and your brain starts looking for the next exciting challenge.

📌 But your brain also remembers what’s unfinished.
This is called the Zeigarnik Effect—your mind keeps a mental ‘open tab’ on incomplete tasks.

📌 So, what if you could use both to your advantage?

• Reframe → “I’m beginning the last 25%,” not finishing it.

• Break it into smaller tasks → Treat each step as a full project.

• Create a ‘cliffhanger’ → Leave an easy, dopamine-boosting task for next time.

• Refresh your surroundings → Small changes create novelty and keep your brain engaged.

📌 A client recently used this reframe.
He had a lifelong habit of stopping at 75%. So he flipped the script:

• He used the reframe → “I am beginning the last stage of my project.”

• He broke it into smaller tasks → Just like he does at the start of a new project.

📌 Then he redesigned his space to work with his brain, not against it—creating novelty for dopamine and using Zeigarnik to his advantage.

• He left himself notes for the next work session → “Next time you sit down...”—a Zeigarnik hijack to pull his focus back in.

• He cleared his workspace → Putting old post-its into binders to give himself a clean slate.

• He changed his surroundings → Small tweaks like a new throw pillow acted as a visual reset. One side had a different fabric for work, the other for relaxation—a simple switch to help his AudHD brain transition between tasks.

📌 The result?
He’s seeing the last 25% not as a chore—but as a fresh start. By resetting his space and treating the final stretch as a new challenge, he’s finishing projects and building momentum.

🔹 Your ADHD brain is built for innovation—harness it. 🚀